Markup Calculator

Calculate the markup percentage, profit, and selling price for your products.

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Business Tip

A common mistake is confusing markup with margin. Markup is profit relative to cost, while margin is profit relative to revenue.

Selling Price

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Optimized Target Price

Gross Profit$0.00
Profit Margin0.0%

Markup Insight

Percentage Breakdown

Markup
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Revenue per Unit
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Price

Markup analysis helps you understand the return on each dollar spent (Cost). Always factor in taxes, shipping, and transaction fees into your "Cost" for more accurate markup results.

Markup Calculator

Calculate the markup percentage, profit, and selling price for your products. Understanding your markup and margin is critical for maintaining a healthy business and ensuring every sale contributes to your bottom line.

Pricing Strategy

Determine the right selling price to cover costs and achieve desired profit targets across your product line.

Profitability Analysis

Track how much of your revenue is actual profit after accounting for the initial cost of goods sold.

Markup Formula

Markup = ((Selling Price - Cost) / Cost) * 100

Markup is the percentage added to the cost of a product to determine its selling price.

Profit Margin Formula

Margin = ((Selling Price - Cost) / Selling Price) * 100

Margin is the percentage of the selling price that is profit.

Common Pricing Scenarios

Standard Retail (50% Markup)

An item costing $100 with a 50% markup has a $150 selling price, $50 profit, and 33.3% margin.

High-Margin Tech (100% Markup)

A product costing $50 with a 100% markup sells for $100, yielding a $50 profit and 50% margin.

Markup & Margin FAQ